Abeautiful visual celebration of the iconic LEGO minifigure its history evolution and status as a cultural icon. The LEGO minifigure is one of the most recognizable and collectible toys on the planet. Over the span of 40 years it has evolved from a simple yellow figurine to a global pop culture icon. This landmark volume celebrates the colorful history evolving design and lasting impact of the one and only LEGO minifigure. Driven by compelling interviews and essays lush photography infographics and never before seen visuals from inside the LEGO archives and beyond this book is a wide reaching visual exploration of why the minifigure matters as a beloved toy and as a singular cultural icon.