New Dawn EZ-Squeeze bottle, there's no flip and no mess. The EZ-Squeeze bottle makes dishwashing fast and easy. Plus, Dawn's powerful formula makes for the Easiest, Squeeziest, Tackle your greasiest clean. From the first squeeze to the last, you'll never worry about wasting a drop with Dawn's new EZ-Squeeze bottle. No matter what you've got cooking in the kitchen, Dawn dishwashing liquid dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the Grease Cleaning power of Dawn dishwashing liquid dish soap. With 50% less scrubbing (vs. Dawn Non-Concentrated), Dawn dishwashing liquid dish soap works harder so you can get back to spending quality time with your family. Dawn dishwashing liquid dish soap can even be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to remove grease and grime from external car surfaces and the outer shroud of a gas grill. Dawn dishwashing liquid dish soap is tough on grease, yet gentle. It’s so gentle that Dawn dishwashing liquid helps save rescued wildlife from oil spills. Dawn dishwashing liquid dish soap is Americas 1 Dish Liquid (based on sales).